Built to Perform, Dressed to Intimidate
XPEL | Pro Series
Built to Perform, Dressed to Intimidate
XPEL's Pro Series demanded packaging that could match the products inside: uncompromising, technical, and precise. From ceramic coatings to chemical protectants, these weren't labels for shelves; they were labels that carried weight, clarity, and edge.
Brand Line
Minimal, Modern, Unapologetic Design for High-Performance Formulas
Project Type
Package Design
XPEL | Pro Series
Overview
The first series was designed for XPEL Pro Series Ceramic Coating, with three variations for film, glass, and wheels. Six distinct design directions explored everything from molecular grids to graffiti-inspired abstractions. Each composition tested how far minimalism and bold patterns could stretch without losing the authority of the Pro Series name.
The second series featured Pro Series Chemicals, including Surface Sealant, Ceramic Spray, Leather Conditioner, and Upholstery Protectant. These bottles featured a refined minimalism, with matte black foundations accented by UV-varnished icons. Scaled across both 50ml and 473ml bottles, the design language created continuity between small-batch precision and everyday usability.
XPEL | Pro Series
The Challenge
The challenge was to design labels that could stand out in a market dominated by loud, over-stylized packaging. XPEL required a system that conveyed the same tone as its brand: modern, technical, and premium, without gimmicks. The design had to scale across sizes, differentiate products at a glance, and still feel part of a unified family.
XPEL | Pro Series
The Solution
The solution was twofold. For Ceramic Coatings, exploration was the mandate: from stripped-down molecular cues to bold graphic overlays, the goal was to test the boundaries of minimalism versus expression. Each comp offered a unique way to visualize protection: scientific, artistic, or raw.
For Chemicals, discipline and restraint drove the final look. Minimal icons varnished into matte black bottles created a quiet confidence, while larger 473ml sprays layered tinted liquids for visual clarity and functional recognition. The result was a design system rooted in consistency, but flexible enough to carry both edge and refinement.
