Trusted Veterinary Care Built on Compassion and Community
ACADIA DRIVE ANIMAL CLINIC
Trusted Veterinary Care Built on Compassion and Community
Acadia Drive Animal Clinic has been a cornerstone of its community for over three decades, providing trusted veterinary care to families and their pets. They approached us to create a brand identity that reflects their values of compassion, trust, and community in a timeless, professional mark.
Brand Line
Compassion and Care for Every Stage
Project Type
Branding
ACADIA DRIVE ANIMAL CLINIC
Overview
The project began with an exploration of the clinic's long-standing reputation and its unique position within the community. Families return year after year because of the team's trusted, personal approach to veterinary care. Our goal was to create a brand identity that captured this sense of care and familiarity.
We focused on building a cohesive identity system centred around a new logo, colour palette, and typography guidelines. The design needed to balance professionalism with warmth, appealing to both new and long-time clients.
ACADIA DRIVE ANIMAL CLINIC
The Challenge
The main challenge was to design a logo that effectively conveyed compassion and community while still being professional and adaptable for both digital and print formats. The client wanted a clear depiction of both a cat and a dog. Achieving the right balance between warmth and professionalism required a thorough exploration of different visual styles. The identity needed to feel inviting to families while also maintaining credibility within the veterinary and medical fields.
ACADIA DRIVE ANIMAL CLINIC
The Solution
The final logo features a clean, modern silhouette of both a cat and a dog, positioned harmoniously to symbolize unity and care. This dual representation reflects the clinic's dedication to all patients, while the minimal form ensures scalability across media.
A refined colour palette of deep navy, crisp black, and pure white supports the identity system. Together, these colours create a sense of professionalism, trust, and compassion. Paired with clean typography, the brand communicates reliability and warmth at every touchpoint.
