Tradition of Excellence + Compassion
WILLOW PARK ANIMAL CLINIC
Tradition of Excellence + Compassion
Willow Park Animal Clinic required an identity and website that reflected its reputation: trusted, compassionate care founded on decades of service. The goal was to modernize their brand without losing the warmth and trust that made them a cornerstone in the community.
Brand Line
A Vet Clinic That Truely Loves Animals
Project Type
Branding | Website
WILLOW PARK ANIMAL CLINIC
Overview
This project called for balance: a visual identity that conveyed love, care, and trust, while staying modern, minimal, and scalable. The heart-shaped infinity mark with a paw print at its center captured both compassion and continuity; timeless symbols for a clinic with a long tradition of excellence.
The website adopted the same approach: clean layouts, bold typography, and warm colour accents that created a professional yet approachable digital presence. Ads extended the brand's voice, leaning into humour to show the clinic's personality while reinforcing its genuine passion for animals.
WILLOW PARK ANIMAL CLINIC
The Challenge
The challenge was to modernize without overdesigning. Willow Park's audience spans long-time clients who value tradition and new families looking for trusted care. The brand needed to convey a timeless, compassionate feel, yet remain fresh and scalable across various platforms, including signage, apparel, web, and digital.
WILLOW PARK ANIMAL CLINIC
The Solution
We designed a mark that feels both immediate and lasting; a heart-infinity hybrid with a paw at its center, supported by bold, modern typography. It speaks to trust, continuity, and compassion in one clean system, scalable across every application.
The identity extended through a website redesign and a series of playful ad concepts. Dogs on solid-colour backgrounds highlight the clinic's humorous yet caring personality: toilet paper crowns, torn-up shoes, and couch drama reframed into taglines that show how Willow Park cares through every stage of pet ownership. The result is a system that is modern, approachable, and unmistakably theirs.
