International Arbitrator & Mediator
ARBITRALIS
International Arbitrator & Mediator
Arbitralis, an international arbitration and mediation practice, needed a brand identity that conveyed neutrality, authority, and trust. Our task was to create a timeless system that balanced modern minimalism with a global perspective, ensuring credibility across industries and jurisdictions.
Brand Line
Trusted Neutrality with Global Reach
Project Type
Branding
ARBITRALIS
Overview
The identity was to position Arbitralis as a trusted global neutral, capable of handling high-value, high-stakes disputes. Our focus was to create a logo and supporting visual language that embodied impartiality while highlighting the international scope of the practice.
The brand palette of gray, green, and blue represents neutrality, balance, and global reach. Gray reflects impartial judgment, green communicates growth and fairness, and blue symbolizes trust, professionalism, and international credibility. The overall aesthetic is modern, minimal, and highly scalable across digital and print mediums.
ARBITRALIS
The Challenge
The key challenge was to create a logo that could balance authority and neutrality while avoiding imagery that felt too traditional or symbolic of only one jurisdiction. The mark needed to work internationally, be instantly recognizable, and remain timeless across diverse applications from academic lectures and published papers to digital platforms and legal proceedings.
ARBITRALIS
The Solution
The final logo design is modern and understated, using geometric precision and minimal line work to symbolize balance and global perspective. Its scalable form ensures clarity across digital, print, and institutional contexts, reflecting the authority and neutrality required in international arbitration.
The brand system extends beyond the logo, with a restrained colour palette and clean typography establishing trust and credibility. The visual identity was applied across website design, digital communications, and academic materials, positioning Arbitralis as a respected and recognizable global brand in arbitration and mediation.
