Protect Everything
XPEL
Protect Everything
Tasked with XPEL's logo, which carries recognition but lacks structure and continuity. Our role was to refine, not reinvent, rebuilding the mark with precision and intent.
Brand Line
Where Protection Meets Performance
Project Type
Branding
XPEL
Overview
XPEL is a global leader in automotive protection, but even strong brands suffer when their core identity isn't perfectly aligned. The original logo had spacing inconsistencies that weakened its presence across various media.
We applied the golden ratio to rebuild the logo's structure, creating balance and clarity. Alongside this, we developed a brand mark designed for ICO, step-and-repeat, and scalable use across both digital and physical environments.
XPEL
The Challenge
The challenge was in the details. Misaligned spacing and letterform inconsistencies created a lack of cohesion across executions. For a brand operating at XPEL's global scale, even slight flaws become amplified.
XPEL
The Solution
We refined the XPEL logo, aligning every element with mathematical precision. The golden ratio provided the framework, elevating the mark from recognizable to timeless.
In addition, we designed a complementary brand mark that was versatile, clean, and scalable. From digital icons to event backdrops, the system ensured consistency without compromise.
