Beyond Performance, Beyond Limits
FILMWRAPS
Beyond Performance, Beyond Limits
The FILMWRAPS platform was developed as the first fully cloud-based pattern delivery platform for the paint protection film (PPF) industry, accessible on both Mac and PC. With the motto 'Your Film, Our Software,' it redefined how shops and installers accessed and used PPF cutting software.
Brand Line
Your Film, Our Software
Project Type
Branding | Project Management
FILMWRAPS
Overview
Unlike competitors who restricted access to their software by requiring installers to purchase proprietary film, FILMWRAPS disrupted the model by separating software from film, which gave installers the freedom to choose any brand of film while still benefiting from a high-performance cutting system.
From inception, thousands of patterns were handcrafted, tested, and refined to ensure maximum coverage and precision fit. This combination of software independence and meticulous pattern design established FILMWRAPS as a trusted, global-first solution for installers.
FILMWRAPS
The Challenge
The challenge was twofold: to build a global cloud-based platform that functioned seamlessly across Mac and PC, while simultaneously designing and developing thousands of PPF kits tested across multiple films and vehicles. Creating a system that balances speed, accessibility, and installer trust was both technically advanced and user-focused.
FILMWRAPS
The Solution
The brand identity was crafted to embody FILMWRAPS' innovative positioning: contemporary, streamlined, and exceptionally scalable. The modern wordmark conveyed clarity and creativity, while the entire visual system demonstrated speed, independence, and global reach.
The platform itself launched as a fully cloud-based application, giving installers instant access to patterns without the limitations of traditional systems. Every kit was handcrafted and tested, ensuring precise fit and maximum coverage. By combining cloud performance with installer freedom, FILMWRAPS quickly scaled worldwide and set a new standard in the PPF industry.
