Designed for this moment and framed for the future
MOUNTAIN VIEW RENO
Designed for this moment and framed for the future
Mountain View Renovations, a leader in framing and renovation projects, is known for quality, professionalism, and client trust. We created a brand identity that reflects their excellence while communicating modern craftsmanship, timeless reliability, and a forward-looking approach.
Brand Line
Quality at a Higher Elevation
Project Type
Branding
MOUNTAIN VIEW RENO
Overview
From the start, the brand strategy focused on connecting the company's heritage in renovations with a modern identity system that could scale across print, digital, and environmental applications. The brand needed to feel as solid and lasting as the structures Mountain View builds.
We formulated a clean, geometric logo inspired by framing structures, paired with a colour palette rooted in deep blues that communicates trust, loyalty, and professionalism. The design system extends seamlessly across business cards, signage, vehicle wraps, and a modernized website presence.
MOUNTAIN VIEW RENO
The Challenge
The challenge lay in creating a modern and timeless logo that evoked construction and framing without resorting to clichés. The identity had to be versatile enough for digital platforms, large-scale signage, and small-scale applications like safety gear and promotional items.
MOUNTAIN VIEW RENO
The Solution
The final logo design combines modern simplicity with structural inspiration, using geometric framing elements to create a mark that is bold, scalable, and timeless. Its angular form references construction while remaining versatile and elegant for high-end applications.
The colour palette highlights trust, value, and sophistication, creating a strong foundation for the brand identity. Paired with a sleek modern sans-serif typeface, this identity communicates professionalism while remaining accessible. The brand has been consistently applied across various digital and physical touchpoints, reflecting Mountain View's craftsmanship and credibility effectively.
