Presence Wrapped in Protection
XPEL | Mercedes
Presence Wrapped in Protection
Mercedes-Benz owners expect excellence, just as XPEL does. From 2022 to 2024, we crafted impactful single-page ads for The Mercedes-Benz Magazine, featuring striking black-and-white imagery of Mercedes vehicles wrapped in XPEL yellow. Each ad served as a bold statement about protection and permanence.
Brand Line
More Than Elegance, Demand Confidence
Project Type
Advertising
XPEL | Mercedes
Overview
The campaign wasn't about selling a product. It was about showcasing what protection looks like when luxury meets the elements. Forest roads, storm clouds, concrete pillars, and mountain ranges became the stage, with each Mercedes wrapped in the unmistakable presence of XPEL yellow.
Minimalist and modern, the ads relied on negative space, high contrast, and one visual interruption: the yellow overlay. That flash of colour wasn't decoration, it was the visual language of security, resilience, and the reassurance that no matter the terrain or the storm, XPEL protection makes permanence possible.
XPEL | Mercedes
The Challenge
Mercedes drivers expect perfection. The challenge was to meet that expectation without falling into clichés of luxury advertising. No glossy lifestyle spreads, no overpromises, just pure visuals with enough edge to speak to enthusiasts who know what real performance means. The ads had to elevate paint protection film into something iconic, showing not just cars, but the idea of invincibility on wheels.
XPEL | Mercedes
The Solution
We created a series of ads where the vehicle wasn't just photographed; it was transformed. Each Mercedes carried the unmistakable overlay of XPEL yellow, a signal of coverage and confidence. The stark contrast between grayscale environments and bold highlights was deliberate: protection made visible, minimal but impossible to ignore.
From a G-Wagon powering through city streets to a sports car framed by cold concrete, the imagery leaned into mood rather than refinement. It wasn't about glamour; it was about grit. The ads made XPEL synonymous with strength in any environment, from forest roads to mountain passes to urban landscapes.
